We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various channels. You'll play a crucial part in enhancing our online presence, driving traffic, and generating leads, contributing directly to our company's growth objectives. The ideal candidate has a passion for all things digital and is eager to stay ahead of industry trends.
Skills:
Search Engine Optimization (SEO), Search Engine Marketing (SEM) / PPC (Google Ads, Bing Ads), Social Media Marketing (organic & paid), Email Marketing (campaigns, automation, A/B testing), Content Marketing (strategy, creation, distribution), Google Analytics and other web analytics tools, CRM software experience (e.g., HubSpot, Salesforce), Marketing automation platforms, Excellent written and verbal communication, Creativity and strategic thinking, Data analysis and reporting, Project management
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field., 3+ years of proven experience in digital marketing, with a strong portfolio of successful campaigns., Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns., Highly proficient with Google Analytics, Google Ads, and social media advertising platforms., Solid knowledge of website analytics tools., Experience in optimizing landing pages and user funnels., Working knowledge of HTML, CSS, and JavaScript development and constraints (a plus)., Strong analytical skills and data-driven thinking., Up-to-date with the latest trends and best practices in online marketing and measurement., Ability to work independently and as part of a team in a fast-paced environment.