Catalyst Logic Pvt Ltd

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to drive brand awareness, generate leads, and engage our target audience. The ideal candidate will have a strong passion for digital technologies and a deep understanding of how to leverage them to achieve business objectives. You will play a key role in optimizing our online presence and contributing directly to our company's growth initiatives. Skills: SEO/SEM strategy and execution, Content creation and marketing (blog posts, articles, social media), Social media management (organic and paid campaigns across platforms like LinkedIn, Facebook, Instagram), Email marketing campaign development and automation, PPC campaign management (Google Ads, Bing Ads), Marketing analytics and reporting (Google Analytics, data interpretation), CRM software proficiency (e.g., HubSpot, Salesforce Marketing Cloud), Basic graphic design principles and tools (e.g., Canva, Adobe Creative Suite), Excellent written and verbal communication, Project management and organizational skills Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field, 3-5 years of proven experience in a digital marketing role, Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics), Experience in optimizing landing pages and user funnels, Up-to-date with the latest trends and best practices in online marketing and measurement, Strong analytical skills and data-driven thinking, Ability to work independently and collaboratively in a fast-paced environment, Portfolio of successful digital marketing campaigns is a plus